What Does The Ranking of Yell Pages Tell You? So, obviously, Yellow Pages online worth has definitely decreased over time, so you should consider taking your local business elsewhere. I put the same search to Google and find Yellow Pages ranks in the bottom half of the SECOND page on Google for the same search. I don’t even want to think about how much that might add up to. Hopefully, they haven’t been paying for a premium listing all this time. Straight away I see 3 Premium Listings, one of them proudly displaying ‘15+ years with Yell’ on their ad. I put to the test by searching for ‘loft conversions in Manchester’ (because I am actually thinking about having a loft conversion). So, a Yellow Pages ad might be a waste of funds why buy Yellow Pages Ads when you could invest in social media strategy and digital advertising instead? Where Does Yell Actually Rank? Most people use Google, yet some businesses are paying a lot of advertising costs to get their local businesses to show up in the top search results on Yell Limited.Ī fraction of that could go towards getting their business on the first page of Google, which is more beneficial than forking out for the Yellow Pages advertising costs, as it is more likely to reach the target audience on Google than in the Yellow Page directory. Small business owners may benefit from utilising the Google search engine and upgrading their digital marketing, such as search engine optimization, rather than running Yellow Pages ads which incur monthly costs. Feel the Power of Google – Small Businesses So, obviously, that’s going to be the place that most of us look first, rather than sift our way through the chunky online yellow pages directory.Īsk yourself how often you go to to find local businesses such as a Coffee Shop in your area for example. In fact, 80% of us have Google set as our internet browser’s homepage. Nowadays the majority of us go straight to Google to find what we’re looking for. Gone are the days of picking up that big yellow book and looking through the yellow pages to find the service you need. Yellow pages is still a well known UK tradesman website alongside checkatrade, rated people and trust a trader but if it is a consistent flow of converting enquiries you want? Then you need to be looking at the best lead-gen services in the UK, not a Yellow Pages ad.ĬONTACT US FOR LEAD GENERATION The Power of Google The future of successful advertising in online marketing and teaming up with a quality lead generation company, not yellow pages advertising. So, yellow pages may now be an outdated method of advertising. You need to do this when growing a business, no matter how large or small that business may be. Too many people are not moving with the times and keeping up with the new age of digital marketing. So the answer is a resounding NO to the question – Is Yellow Pages Business Advertising Value For Money? Say Goodbye to Print & Hello to Digital You’re probably on a touch screen device and not in a big heavy yellow book. However, times have changed and now you are reading this in 2023 then yellow pages are a thing of the past. Yellow Pages Business Advertising used to be a great solution when people did not use to have google search. Is Yellow Pages Business Advertising Value For Money?
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